Their Royal Highnesses The Duke of Cambridge and Prince Harry along with stars from music, sport, stage, and screen have joined together for a minute-long message which was broadcast simultaneously by hundreds of UK radio stations at 10.59am today.
The message was voiced by Lady Gaga, Dame Judi Dench, David Harewood and Dame Jessica Ennis-Hill as well as special guests The Duke of Cambridge and Prince Harry, who are all lending their voice to raise awareness of mental health. The princes have already been vocal about their own mental health and are active in raising awareness.
In a historic first and reaching one of radio’s biggest ever collective audiences, the minute of simultaneous programming united stations all over the UK from national networks such as those run by Global, Bauer or Wireless, to smaller local stations and community stations, together with BBC Radio 1, Radio 2 and 5Live.
The broadcast, which is designed to encourage more people to talk openly about their mental health, includes The Duke of Cambridge saying: "Just starting a conversation on mental health can make all the difference, when you talk about something you have less reason to fear it."
Prince Harry adds: "If you do have the courage to speak about it, you really can make things better."
Spearheaded by Radiocentre and Radio Academy and executed by content agency Somethin’ Else, the Mental Health Awareness minute, which has fallen in Mental Health Awareness Week, is supported by the Royal Foundation’s Heads Together which was launched to change the national conversation on mental health and tackle the stigma that prevents people from getting the help they need. The Royal Foundation is the principle philanthropic and charitable vehicle for The Duke and Duchess of Cambridge and Prince Harry. Ms. Meghan Markle will join the Foundation as the fourth Patron following in Royal Wedding on 19 May 2018.